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Hoyeon Jung, from model to actress. The style of the protagonist of Squid Game


THEThe return of the iconic 90s Vans slip-ons makes you smile, even if from now on it will be difficult to wear them and recall peaceful moments. Seriously, there are many merits he enjoys Squid Game, the Korean TV series created by Hwang Dong-hyuk everyone talks about. For one thing, he climbed like never before Netflix rankings in more than 90 countries, resulting in peak sales of white sneakers: + 7800%. But not only. Thinking about it, we are surprised that the top series in this complex historical period is “an allegory on modern capitalist societythat evokes the darker sides of human nature? Maybe not, and the omnipresence of is not surprising either Squid Game in memes on Instagram, since its premiere on September 17, 2021. After the phenomena like The Queen of Chess And Bridgerton, the “fever from Squid Game“. And it takes us already in green overalls and ready, determined, alert. Like Kang Sae-byeok, alias n. 067, the prompt, determined, alert and beautiful protagonist, played by model Hoyeon Jung, the star of the moment.



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The numbers of Hoyeon Jung

If we ever buy a green jumpsuit it will be with no. 067. According to numerology, 67 reveals that the time has come to accomplish what you want. HoYeon Jung, born in 1994, competitor n. 067 in Squid Games, she is one who has lucky numbers, but she struggled to get them. A handful of weeks on TV and his Instagram figures have shot up from 400,000 to 19 million followers, he has already made him fall in love Nicolas Ghesquière, creative director of Louis Vuitton, who wanted her as a Global Ambassador and Adidas has just chosen her for the Adicolor campaign.

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Hoyeon Jung in the campaign that sees her as protagonist for Louis Vuitton

Hoyeon Jung in the campaign that sees her as protagonist for Louis Vuitton

Who is HoYeon Jung

Originally from Myeonmok-dong, a suburb of Seoul, HoYeon Jung made her own way starting in fashion as a self-taught teenager. In a long article on Vogue Usa explains that as a teenager she worked as a freelance for Seoul Fashion Week, without agencies to act as intermediaries. In Korea they know her for having qualified second in the Korea’s Next Top Model contest and for having appeared on the cover of Vogue, Harper’s Bazaar, W Korea. He is a familiar face in the fashion world, she posed for brands such as Chanel, Bottega Veneta and Louis Vuitton, until 2020, the year of the turning point with the first (and last…) audition: «The mystery really began during castings“, has explained. “I only received three parts of the script. They contained the scenes with Sae-byeok’s younger brother, the broker who deals with North Korea, and the conversation with Gi-Hun in the penultimate episode. I had nothing else, I had to use my imagination to fill in the empty spaces, I improvised ».



Fashion for HoYeon Jung

“I immediately fell in love with HoYeon Jung’s great talent and fantastic personality,” he explained last week. Nicolas Ghesquière, creative director of Louis Vuitton. But the truth is, despite the commitment with Squid Games, the fashion world has this year more than ever recalled HoYeon Jung.

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In 2016 it already had debuted on the catwalk for Louis Vuitton and Opening Ceremony, and from that moment on he started to parade also for Marc Jacobs, Fendi, Rag & Bone, Alberta Ferretti, Max Mara, Schiaparelli, Chanel, Miu Miu, Emilio Pucci, Prabal Gurung and Lanvin. Up to the advertising campaigns for Sephora, Chanel, Hermès and Louis Vuitton. The fashion world knows HoYeon Jung very well, just look at the street styles from the fashion shows of the last four years to understand that the girl was destined to break through. “On set they asked me to unlearn some lessons I had learned in fashion. It was a great challenge to learn to walk again and to move more naturally, ”he said. “But my work experience as a model has helped me understand how to move in front of the camera and how the camera actually sees me.”

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The real HoYeon Jung

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Since 2018 there has been no Korean streetstyle reportage that does not portray her as the protagonist. In Korea she is also very famous because her best friend is Jennie, pop star and member of BLACKPINK. The singer even went to visit her friend while filming Squid Games. In addition, since 2016, she has been dating actor Lee Dong-hwi, famous for his role in K-Drama Reply 1988. The couple has been nicknamed “fashionista couple” for their passion for fashion. But who knows if she will allow him to wear the pink down jacket with black mask this winter.

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